Marketing Diploma Level 3

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Marketing is about communicating the value of a product, service or brand to customers or consumers. Marketing for a company is associated with the buying and selling of a product or service. This can include advertising, selling and/or delivering products to people.

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All about this qualification

Course Description

About this Course

This Marketing Diploma teaches the basic marketing principles and digital methodologies.

Study Time:120 hours
Enrolment length:12 months
Course Format:Paper or Online
Entry Requirements:None Specific

Qualification

The marketing departments of companies aim to grab the attention of their selected target audiences by using slogans, packaging design, celebrity endorsements and the media. The four ‘Ps’ of marketing are product, place, price and promotion.

This Marketing course introduces you to the core components of marketing. Marketing techniques include choosing target markets through market analysis and market segmentation in addition to understanding consumer behaviour.

Method

This course comes to you as a paper course pack which you can work through in your own time. By reading through the lessons on the course and with the help of a personal tutor you will be able to learn all of the necessary knowledge required to tackle the tutor marked assignments that are used to assess the course. Alternatively, you can study for this course online to save some money on your course and study through the internet with the materials available 24/7 on any computer or smart device.

Course Content

This course assesses the following units:

Module 1: Introduction to Marketing

Module 2: The Marketing Mix

Module 3: Traditional Marketing Methods

Module 4: Digital Marketing Methods

Module 5: Getting Started

Module 6: Progression

Module 7: To Finish

Assessments

To pass this course learners must complete a number of assignments. These are completed after navigating through the lessons which are sent to students and writing your answers to assignment questions. Once these have been read and marked by your personal tutor, feedback and marks are provided to students which contain helpful tips to improve work in future assignments.

Support

A tutor will be able for support via post or e-mail, with our student support team also on hand to help with any queries you may have. Assignments must be submitted to your tutor through email and these are then marked as soon as possible.

NCFE Certification

NCFE Certification

This course has been accredited under NCFE IIQ Licence by NCC Resources Limited which has been approved as an NCFE Investing in Quality (IIQ) centre to give formal recognition to courses. At the end of this course successful learners will be awarded a certificate of achievement by NCFE. The training courses have been designed specifically to meet the needs of learners who prefer to study from home. The course measurable learning outcomes have been benchmarked at the level stated (using Ofqual’s Qualification and Credit Framework (QCF) level descriptors) to allow you to consider the depth of study, difficulty, and level of achievement involved.

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