About this Course
This Marketing Diploma teaches the basic marketing principles and digital methodologies.
|Study Time:||120 hours|
|Enrolment length:||12 months|
|Course Format:||Paper or Online|
|Entry Requirements:||None Specific|
The marketing departments of companies aim to grab the attention of their selected target audiences by using slogans, packaging design, celebrity endorsements and the media. The four ‘Ps’ of marketing are product, place, price and promotion.
This Marketing course introduces you to the core components of marketing. Marketing techniques include choosing target markets through market analysis and market segmentation in addition to understanding consumer behaviour.
This course comes to you as a paper course pack which you can work through in your own time. By reading through the lessons on the course and with the help of a personal tutor you will be able to learn all of the necessary knowledge required to tackle the tutor marked assignments that are used to assess the course. Alternatively, you can study for this course online to save some money on your course and study through the internet with the materials available 24/7 on any computer or smart device.
This course assesses the following units:
Module 1: Introduction to Marketing
Module 2: The Marketing Mix
Module 3: Traditional Marketing Methods
Module 4: Digital Marketing Methods
Module 5: Getting Started
Module 6: Progression
Module 7: To Finish
To pass this course learners must complete a number of assignments. These are completed after navigating through the lessons which are sent to students and writing your answers to assignment questions. Once these have been read and marked by your personal tutor, feedback and marks are provided to students which contain helpful tips to improve work in future assignments.
A tutor will be able for support via post or e-mail, with our student support team also on hand to help with any queries you may have. Assignments must be submitted to your tutor through email and these are then marked as soon as possible.